Vice President Product Marketing (SaaS)
Leading internationally recognized cyber security firm seeking a VP of Product Marketing
The VP of Product Marketing will lead our firm’s product go-to-market strategy. This highly experienced leader will manage a group of product marketers, while bringing their track record of success in executing product roadmaps, defining the market approach & positioning solutions for successful launch campaigns. This role reports to the Chief of Product.
Successful candidates will demonstrate strategic thinking, a results-oriented approach, strong leadership skills that enable them to guide cross-functional teams towards achieving our business objectives, and an unwavering commitment to customer needs. You should be passionate about maintaining the company's brand narrative and driving revenue growth. A deep understanding of the enterprise technology/software market and the needs of our target audience is critical.
Roles and Responsibilities:
Skills You'll Bring
About Us:
As a leading provider of cyber security solutions to governments and enterprises globally, our solutions protect thousands of customers from cyber attacks. We’re a driving force in the evolution of cybersecurity and the convergence of networking and security, as we continue to offer one of the world’s most advanced cloud platforms for protecting critical areas of enterprise risk, identity and data.
The VP of Product Marketing will lead our firm’s product go-to-market strategy. This highly experienced leader will manage a group of product marketers, while bringing their track record of success in executing product roadmaps, defining the market approach & positioning solutions for successful launch campaigns. This role reports to the Chief of Product.
Successful candidates will demonstrate strategic thinking, a results-oriented approach, strong leadership skills that enable them to guide cross-functional teams towards achieving our business objectives, and an unwavering commitment to customer needs. You should be passionate about maintaining the company's brand narrative and driving revenue growth. A deep understanding of the enterprise technology/software market and the needs of our target audience is critical.
Roles and Responsibilities:
- Develop an aligned go-to-market approach to support and expand the portfolio of offerings, including identifying target audiences, creating compelling messaging and value
- Oversee the launch planning for new offerings.
- Keep abreast of target buyer needs, market trends, and the competitive landscape in the enterprise technology/software sector.
- Collaborate with company leaders to develop strategies, tactics, and resources aligned with company business objectives.
- propositions, and developing a content architecture.
- Develop a sales enablement plan to increase portfolio adoption and direct marketing contributions.
- Provide leadership, mentoring, and direction to the marketing team.
- Regularly review and optimize the organization's go-to-market processes to close performance gaps.
Skills You'll Bring
- Bachelor's degree in business, marketing, or a related discipline or equivalent relevant work experience
- 10+ years of experience within Product Marketing, (SaaS) setting
- Demonstrated experience as a leader with proven ability to build creative, collaborative teams; develop people, and link performance to overall business objectives
- Proven leader with strong written and oral communication skills
- Ability to accelerate the roadmap to get to the ideal state for GTM launches
- High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment
About Us:
As a leading provider of cyber security solutions to governments and enterprises globally, our solutions protect thousands of customers from cyber attacks. We’re a driving force in the evolution of cybersecurity and the convergence of networking and security, as we continue to offer one of the world’s most advanced cloud platforms for protecting critical areas of enterprise risk, identity and data.